Assa Ashuach, founder of Assa Studio and Digital Forming

Assa Ashuach is founder of Assa Studio, a product design, digital manufacturing and social R&D practice in London.

Assa is also co-founder of Digital Forming, harnessing the power of mass customisation through 3D printing, custom made manufacturing and marketing campaigns. Digital Forming’s SaaS platform enables mass customisation and personalisation of products within e-commerce and in-store kiosks.


Evening guest talk at Central St Martins school of design

Delighted to be invited by my good friends at St Martins design school to talk about my recent research. Will talk about the notion of HI AI – human intelligence amplified by Ai and machine learning.  I will present new processes that are part of my new semi-automatons design technology the ‘STEM 45 degree’

Design in a changing world Conference, Jerusalem, May 1st 2018

Very happy to join a great line of speakers at the next week conference in Jerusalem, hosted by my dear former professors at the Bezalel Academy or Art and Design.Invited by head of department Safi Hefetz we will be running a workshop together with designer and friend Ronen Kadushin Join us If you are somewhere around.

Nice article at the Financial Times weekend

Nice article by Caolinn Douglas exploring 3D printing and featuring the STEM 45 chair and the Venturi Stool, among some nice examples by Ross Lovegrove, Michael Eden and other nice examples.

STEM 45° project

‘Learning as it grows’ – Developing the new STEM 45° semi-autonomous design methodology

A show in Tokyo open now – ‘Learning as it Grows: autonomous design for additive manufacturing’

Hello friends,‘Learning as it Grows: autonomous design for additive manufacturing’A new show now open in Tokyo, showing my latest research in industrial design, production speeds and material optimisation.The new STEM 45° objects collection, which will be displayed were designed using microscopically 3D translated bamboo micro-structure geometry and informed by my personal aesthetic and a line of 3D algorithms that are laying the foundations for a new type of autonomous …

Science Agora show, Tokyo November 2017

Today opening at Tokyo Science Agora show and hosted by Kyoto Design Lab, Assa will present a new body of work, supported kindly by of D-Lab and KIT – Kyoto institute of technology.

Design for Manufacturing Summit #25

June 21, 2018 | Hackney, London

3.00 pm

Doors open

4.00 - 4.40 pm - Panel 1

Manufacturing startups in London

Eneko Igartua is manufacturing and operations engineer and manager of Kapitalise, the first management platform for R&D tax credits, catering to innovators in the manufacturing sector.

Lorenz Kilga is founder of Design Network, an online marketplace where product designers and distributors come together and collaborate.

Jean Billant is Senior Business Advisor at Advance London, delivering circular economy focused business support and advice to SMEs within London.

4.40 - 5.20 pm - Panel 2

Product design

Assa Ashuach is founder of Assa Studio, a product design, digital manufacturing and social R&D practice in London, and co-founder of Digital Forming, harnessing the power of mass customisation through 3D printing.

Dejan Orlac is a Slovenian-born industrial designer working in London, under his own brand Orlach design.

Thomas Keen is founder and Partner at Sabotage Design, a dynamic creative collective based in London.

5.20 - 5.40 pm - Networking break

Demos, drinks + networking

5.40 - 6.20 pm - Keynote

Ralph Taylor-Smith, GE Ventures

Ralph Taylor-Smith is Managing Director at GE Ventures and has a background in engineering, technology development, finance and business management.

6.20 - 7.10 pm - Panel 3

Design software

Andrew Armstrong is the CTO and co-founder of Cadonix, the world's first fully browser based cloud CAD solution.

Neil Cooke is Director of Technical Marketing at Onshape, a cloud CAD system used by thousands of companies worldwide.

Niketh Shetty is Director at PLM Central, a PTC reseller helping discrete manufacturers succeed by meeting their globalization, time-to-market and operational efficiency objectives in product development.

7.10 - 8.00 pm - Panel 4

Decentralised manufacturing

Sadiq Quasim is the CEO of Loyakk, a company that provides a blockchain-enabled platform for decentralized business networks.

Adam Votava is a Data Scientist and founder of aLook Analytics, providing data science services to increase performance of clients across industries.

Alastair Band is Manager of the Global Community & Events Management Program at Sweetbridge, a blockchain-based economic framework that transforms supply chain and logistics collaboration through a fast, fair and flexible value exchange that unleashes working capital for the benefit of all participants.

Jonathan Millett is the CEO of block3, a Venture Studio and Solutions Provider who help organisations demystify what blockchain technology is and isn't.

8.00 - 9.00 pm - Networking continues

Demos, drinks + networking

Registration opens soon

What are Design for Manufacturing Summits?

80 percent of manufacturing costs are determined in the first 20 percent of the product design process. Design has the key to take cost and waste out of manufacturing.

Design for Manufacturing Summits bring together product developers, industrial designers, engineers, makers and manufacturers for a more decentralized, leaner manufacturing ecosystem.

Who attends DFM Summits?

Industrial designers, product developers, makers, engineers, manufacturers. Representatives of the following organizations have participated in our semi-annual summits:

Material ConneXion
Tangent Ventures
Macro Sea
Cornell University
Langoliers Jewelry
New York Investment Fund
Tactonic Technologies
Columbia University
McLaren Engineering Group
Pratt Center
NY Designs
Fallon Community Health
Charles River Ventures
Brooklyn Custom Metal Fabrication
Brookyn Wharf
CBS Interactive
Wiley Publishers
Parsons School of Design
Kimber Mfg
Sparkfun Electronics
New York Life
Zahn Center
Hutzler Home Products
Peripteral Design
Maine Fablab
Panoptic Online Marketing
Design Compendium
Gordon Randall Perry Design
Shisa Labs
New Balance
ShopBot Tools
Francis Bitonti Studio
ECCO Design
Breadbox Studio
Firstmark Capital
MCE Consultants
Terrapin Bright Green
Reshoring Initiative
Dassault Systemes
Adafruit Industries
Dynamo Development Lab
Meridian Design Associates
Maker Faire Africa
Architectural Grille
Deutsche Bank
Syracuse University

Pricing and refund policy

We try to keep prices fair and affordable for different groups within the design and manufacturing communities. Ticket sales cover our costs. Design for Manufacturing Forum is a bootstrapped project.

There are discount codes out there for students and startups. You are welcome to take advantage of them if you come across them, but we can not apply discounts on already bought tickets.

We will refund tickets if an event is cancelled or moved - which should never happen. Otherwise tickets are non-refundable.

Privacy policy

We will never share your contact details with third parties, not even with sponsors.